#Redes Sociais

Eight thousand views and zero calls, or nine hundred views and six showings booked? Learn which video metrics actually matter for real estate agents, how to read the retention curve, diagnose every problem, and build a simple weekly tracking sheet that turns numbers into showings.

The same video of a two-bedroom condo can feel like a gym commercial or an invitation to move in, and the only difference is the music. Here is how to pick the right soundtrack for every type of property, match your editing pace, pair music with voiceover and avoid copyright headaches.

Going live on Instagram, Facebook, TikTok or YouTube turns a listing tour into an event with real-time questions, trust and urgency. Learn how to prep, host and follow up a 20 to 30 minute live home tour that produces leads and booked showings.

A listing's first days on market are its most valuable. Learn how a 15 to 30-second teaser video helps you go live with a list of interested buyers and showings already on the calendar.

Every closed sale is the strongest proof that you can sell. Learn how to create a "Just Sold" video and post with the seller's permission, adapt it for every channel, run a neighborhood campaign and use it in listing presentations to win the next seller.

Reels, the Instagram feed, YouTube, Zillow and the MLS or your listing presentation: every channel calls for a different video format. Learn when to use 9:16, 1:1, 4:5 or 16:9, how long each video should run, where to put text and how to produce once and export for every channel.

A large share of social video is watched with the sound off. Learn why captions drive more views, watch time and leads, which caption type to use on each platform, and how to caption your listing videos with AI in just a few minutes.

Buyers don't just buy a home, they buy the neighborhood. Here's what to film for a community tour video, how to shoot it on your phone, which formats work best, and how to use it to prove local expertise and win more exclusive listings.

More than 95% of people who view a listing online leave without reaching out. Here is how realtors can use video retargeting on Meta and YouTube to bring them back, with small budgets and a simple three-step funnel.

Shooting a great listing video and posting it once wastes the best asset you have. Here's how to turn a single video into ten pieces of content for the MLS, Reels, Stories, text, email and Google.

Consistency beats virality. Here's how real estate agents can plan, create, and schedule an entire month of content in one two-hour session, with AI handling the heavy lifting.

While the entire market fights for attention on Instagram, LinkedIn is almost empty of agents — and full of investors, relocating professionals and companies moving teams.